Ticket To Togetherness | BARILLA - October 2024
In big cities, 60% of people eat alone regularly.
For 2024 World Pasta Day, Barilla decided to bring a bit of Italianity to New Yorkers, allowing them to eat together using a very special subway ticket: a box of Barilla spaghetti.
Results: got New Yorkers not to eat like this for one day. And everyone is happy about that.