Victory Is A Team Sport | SAMSUNG - January 2026
Launched for the Winter Olympics in Milano Cortina in 2026.
Victory is often seen as an athlete’s solitary achievement, but no one ever wins alone. Every athlete has a team behind them: the coach who first believed in them, the friend who stayed when the going got tough, the fan who cheered with all their heart, and the parent who never missed a practice.
Samsung reframed the victory selfie moment on its iconic Galaxy Z Flip 7 not as a moment for the winner alone, but as a shared celebration with everyone who helped them win.